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Telsey Spa. | |||
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FIMER welder
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| "Sh@rk
Creates Ripples at IBC" Telsey Spa. wanted to show their latest set top box at the IBC electronics fair in Amsterdam. Only trouble was: they knew that in order to attract buyers they would need an industrial design that would turn heads. |
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| The
Challenge Telsey are an Italian manufacturer of broadband gateways and innovative IP based set top boxes. Since they are a technology company, most of their attention is focused on hardware and software. They approached I.D.milano to learn how their electronics might be packaged in a more eye-catching way. As often happens, the main difficulty the design team faced was the timeframe. There were only a few weeks available to develop the design and create the prototpype to show at the fair. Also, the month was August when virtually all Italians are on holiday. |
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| The
Solution I.D.milano designers arranged their holidays around the work for Telsey. Working closely with Telsey engineers, the decision was taken to orient the PCB vertically to create a much more striking look. Since the housing has openings at top and bottom this created a chimney effect which proved very effective for cooling purposes. The large side surfaces are finished with an automotive type basecoat/clearcoat. Nearly all set top boxes have an array of buttons cluttering up the front fascia. Since all of these functions are available through the remote I.D.milano chose to remove everything except the infra red window to create the cleanest, most iconic look possible. Once the database was finished, the file was sent to LCO for prototyping. They managed the model building throught their offices in France and Milan and a model shop in China. LCO were able to deliver to schedule. The parts were machined, bonded, finished and painted. The final model was hand-delivered to the show in Amsterdam. |
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| The
Result Telsey were very enthusiastic about the final model. During the show, they established numerous sales leads and in general got a very positive reception for the design. They have since ordered further prototypes. |
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